Just how many tools do you think organizations use for data-driven marketing nowadays? Well, think again, because 3-5 isn’t even close. According to Winterberry Group’s report on marketing data technology, marketers, on average, use more than 12 different tools—and some use more than 31—to manage their campaigns and data. That’s a lot of tools and a whole lot of data!
And why do they need so many? Well, It’s not uncommon for organizations to have teams in many locations, whether in the field, at an office, or working remotely. However far-flung they may be, though, they rely on each other for information. And that flow of information can turn into a staggering amount of data to keep track of on a daily basis.
Our solution: Integration.
The marketers seem to agree—about 61% of them selected “Improved processes of sharing data among tools” as their top choice to make better use of data technology. Integrating data collection tools with marketing tools would definitely help in to simplify your business process— and that’s exactly what we did.
We are excited to announce that Zoho Forms has been added to the Zapier platform. In case you haven’t heard of it, Zapier is an amazing product that connects 750+ apps together. You will be able to easily move data between platforms and get one application to trigger actions in another.
Say your field workers use Zoho Forms’ mobile apps to capture data offline. Use Zapier to trigger the creation of a task for your staff based on the data collected, automatically. You can collaborate with your entire team in real-time and transform the way you work.
Now, can it Zap away all your business woes? Maybe not. But it can free you from time spent on manual data transfer, so you can focus on the things that actually need your attention.
The possibilities are endless. You can create a Zap for just about all of your business workflows.
Save all new form entries as leads in your CRM? Check. Automatically create a task in Asana when people fill out your form? No problem. Get Slack notifications as soon as a form submission comes in? There’s a Zap for that.
Here are a few sample Zaps to help you get started:
So Zap away and let us know how your experience was. Feel free to contact us at firstname.lastname@example.org if you have any questions or even just to say hi.